
Film
by
Creative Ideation,
Art Direction
& Production Design
for Innovative Experiences
Reel.
.01

> MA Design & Art Direction
> BA in Graphic Design
> 20+ years of experience
As a Creative Director, I specialize in transforming creative ideation into compelling narratives—a skill honed over two decades in design, advertising, and production. With extensive experience in creative and art direction for events, conferences, and concerts, I am passionate about crafting immersive experiences that captivate audiences and elevate brand storytelling.
Previously, in a leadership role within a digital innovation company, I refined my expertise in UX/UI direction, developing marketing strategies that seamlessly bridge technical development with user experience. This cross-disciplinary approach ensures that every design decision is not only visually striking but also deeply engaging.
Beyond my creative practice, I am committed to teaching and mentoring. I have evaluated projects, advised student groups, and taught courses on design, creative analysis, and historical context. Additionally, I have served as a consultant for design and architecture programs, contributing to the growth of future creative professionals.

Fernando Ignacio Lozano Montalvo
July 5th, 1984

Recent
& Ongoing Projects
Shine on
Branding and Ideation for the
CHANEL Academy Convention
2025



Totalmente
Creative Concept & Design for
"Soy Totalmente Palacio 1995-2015 Exhibit"
Palacio de Hierro 2025



La Súper — Arcada
Concept, Marketing & Art Direction
Homage to the Strings Repertoire Concert
2025

Ideario
Branding for
Ideario Content & Experiences
2024



ASARCO Mining Discovery Center
Branding & Creative Direction for
ASARCO Mining Discovery Center
2024




Voyage
Creative & Art Direction for
CHANEL Academy Convention
2024



Conviction 2023
Art Direction for
Apex (Grupo Mariposa) Conference
Unleash your infinite mindset
2023


